Privacy Policy

Last Updated: 21 June 2026

Goodness of Green (“G.O.G.”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use it, how we share it, how we protect it, and the choices available to you.

This Policy applies to personal information collected through https://goodnessofgreen.com, our mobile websites, ecommerce services, customer support channels, marketing communications, and social media pages that we control in connection with our products and services in India, collectively referred to as the “Services.”

By using the Services, you acknowledge that you have read and understood this Privacy Policy. Where required by applicable law, we will ask for your consent before collecting or using personal information for specific purposes.

We process personal information in accordance with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology Rules, the Consumer Protection Act, 2019, and, where applicable and in force, the Digital Personal Data Protection Act, 2023 and related rules, notifications, and guidance.

Definitions

Personal Information / Personal Data means information that identifies or relates to an identifiable individual, either directly or indirectly. This may include name, email address, phone number, shipping address, device identifiers, online activity, or order details.

Sensitive Personal Data means information treated as sensitive under applicable law, such as financial information, health-related information, or other categories recognized by law.

Aggregated or De-identified Data means information that cannot reasonably be used to identify you. This is not treated as personal information under this Policy.

Information We Collect

We may collect the following categories of information when you visit our website, place an order, create an account, contact us, interact with our ads, or use our Services.

A. Contact and Identity Information

This may include your name, email address, phone number, billing address, shipping address, age or date of birth if voluntarily provided, and social media handle if you contact us through social platforms.

B. Account and Order Information

This may include account login details, order history, cart details, wishlist information, invoices, returns, refunds, complaints, support requests, and customer service records.

C. Payment Information

Payments are processed by third-party payment partners such as Razorpay, Cashfree, GoKwik, or other authorized payment service providers.

We do not store full card numbers, CVV, UPI PINs, net banking passwords, or complete payment credentials on our servers. We may receive limited transaction information such as payment status, payment reference ID, masked card details, bank name, UPI reference, invoice details, and refund status.

D. Shipping and Delivery Information

We collect information needed to process and deliver your order, including name, address, phone number, pin code, courier tracking details, delivery status, return pickup information, and delivery-related communications.

E. Communications and Submissions

This may include messages you send to us, customer support interactions, product reviews, ratings, survey responses, feedback, photos, videos, testimonials, or reports about damaged, wrong, missing, or defective items.

F. Optional Health or Product Experience Information

If you voluntarily share information about your experience with our nutraceutical or wellness products, including possible side effects, allergies, reactions, or product-related concerns, we may use that information only for customer support, product safety, quality review, compliance, and legal purposes.

We do not require you to share health information to browse our website or purchase our products unless it is necessary for a specific support, safety, or compliance purpose.

G. Device, Usage, and Technical Information

We may collect information such as IP address, browser type, device type, operating system, language, approximate location, referring pages, pages viewed, time spent on the website, click activity, cart activity, checkout activity, and interactions with emails, ads, or website features.

This may be collected through cookies, pixels, tags, SDKs, server logs, and similar technologies.

H. Social Media and Advertising Information

If you interact with our social media pages, ads, posts, campaigns, or messages on platforms such as Instagram, Facebook, YouTube, Google, or other platforms, we may receive information based on your interaction and the privacy settings of that platform.

I. Information from Third Parties

We may receive limited information from service providers such as payment processors, logistics partners, fraud prevention tools, analytics providers, advertising platforms, customer support tools, and publicly available sources.

How We Use Personal Information

We use personal information for the following purposes:

A. To Provide and Operate the Services

This includes creating and managing accounts, processing orders, confirming payments, generating invoices, arranging delivery, handling returns, providing customer support, and maintaining website functionality.

B. To Process Payments and Refunds

We use payment and transaction information to process payments, verify order status, prevent payment fraud, issue refunds, and resolve payment-related issues.

C. To Deliver Orders

We use shipping and contact information to pack, dispatch, track, deliver, replace, or return products and to communicate delivery updates.

D. To Communicate With You

We may contact you about orders, payments, delivery, account updates, policy changes, customer service requests, product safety matters, returns, refunds, or complaints.

E. To Improve Our Website and Services

We may use data for analytics, quality assurance, troubleshooting, debugging, market research, product development, website optimization, and customer experience improvement.

F. To Personalize Your Experience

We may use limited information to show relevant website content, product recommendations, offers, reminders, and service updates.

G. To Send Marketing Communications

With your consent where required, we may send promotional communications by email, SMS, WhatsApp, push notification, or other channels. You may opt out at any time.

H. To Measure Advertising and Campaign Performance

We may use analytics and advertising tools to measure website visits, conversions, ad performance, and campaign effectiveness.

We do not intentionally use advertising tools to create sensitive health-condition-based profiles or to target children.

I. To Protect Safety, Security, and Legal Rights

We may use information to detect, prevent, and investigate fraud, unauthorized resale, misuse, security incidents, illegal activity, policy violations, and threats to our rights, users, or services.

J. To Comply With Legal Obligations

We may process personal information to comply with applicable laws, tax requirements, accounting obligations, regulatory requests, court orders, product safety obligations, consumer complaints, and dispute resolution.

Legal Basis and Consent

Where required by applicable law, we rely on your consent for specified purposes.

In other cases, we may process personal information for lawful and legitimate purposes, including:

• fulfilling orders and providing services requested by you;
• complying with legal obligations;
• preventing fraud, misuse, or security incidents;
• protecting our rights and business operations;
• handling customer support and product safety concerns;
• improving and maintaining the Services.

You may withdraw consent where processing is based on consent. Withdrawal of consent will not affect processing already completed before withdrawal. Some Services may not be available if the information is necessary to provide them.

Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, SDKs, server logs, and similar technologies.

A. Essential Cookies

These are needed for website operation, cart functionality, checkout, login, security, fraud prevention, and payment processing.

B. Performance and Analytics Cookies

These help us understand how visitors use the website, which pages are useful, how campaigns perform, and where technical issues occur.

C. Advertising and Measurement Cookies

These help measure ad performance, understand campaign effectiveness, and show relevant advertising on platforms such as Google, Meta, YouTube, or other advertising networks.

D. Your Cookie Choices

You can manage cookies through your browser settings, device settings, platform ad settings, or cookie tools available on the website, where provided.

Blocking cookies may affect certain website features, cart functionality, checkout, or personalized experience.

You can also manage advertising preferences through platform tools such as Google Ads Settings, Meta Ad Preferences, YouTube Ad Settings, and similar services.

Our Services may not respond to all “Do Not Track” browser signals because there is no uniform industry standard for those signals.

Sharing of Personal Information

We may share personal information only as needed for the purposes described in this Policy.

A. Service Providers and Vendors

We may share information with trusted third-party service providers who help us operate the Services, including:

• payment processors;
• logistics and courier partners;
• website hosting providers;
• ecommerce platform providers;
• cloud storage providers;
• analytics providers;
• advertising and measurement partners;
• customer support tools;
• email, SMS, and WhatsApp communication providers;
• fraud prevention and security providers;
• accounting, legal, and compliance advisors.

These service providers are expected to use personal information only for authorized purposes and to protect it according to applicable security and confidentiality obligations.

B. Payment Partners

Payment partners such as Razorpay, Cashfree, GoKwik, or other authorized payment providers process payments on our behalf. They may collect and process payment details according to their own security standards, legal obligations, and privacy policies.

We receive limited payment-related information such as transaction status, payment reference, refund status, and masked payment details.

C. Logistics Partners

Logistics partners such as India Post, Shiprocket, courier partners, and delivery service providers receive the information needed to deliver orders, manage tracking, process return pickups, and resolve delivery issues.

D. Advertising and Analytics Partners

We may share limited event, device, website interaction, or conversion data with advertising and analytics partners to measure campaign performance and improve marketing effectiveness.

We do not intentionally share health-condition information for targeted advertising.

E. Affiliates and Group Entities

We may share information with affiliates or related entities for purposes consistent with this Policy, such as order support, customer service, compliance, analytics, or business operations.

F. Legal, Regulatory, and Safety Purposes

We may disclose information if required by law, court order, legal process, government request, regulatory obligation, or to protect rights, safety, property, users, or the public.

G. Business Transfers

If we are involved in a merger, acquisition, restructuring, financing, sale of assets, or transfer of business, personal information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

H. Aggregated or De-identified Information

We may share aggregated or de-identified information that does not reasonably identify an individual.

We do not sell personal information for monetary consideration.

Children’s Privacy

Our Services are intended for adults and are not directed to children.

For purposes of applicable Indian law, a child generally means a person under 18 years of age. We do not knowingly collect personal information from children without verifiable parental or guardian consent where required by law.

We do not intentionally target children with advertising or create behavioral advertising profiles of children.

If you believe a child has provided personal information to us without appropriate consent, please contact us at hello@goodnessofgreen.com so we can review and delete the information where required.

Health and Wellness Information

Goodness of Green provides nutraceutical and wellness products intended for general wellness support.

If you voluntarily provide health-related information, such as product experience, allergies, adverse reactions, or side effects, we use that information only for:

• customer support;
• product safety review;
• quality control;
• compliance;
• legal obligations;
• adverse event documentation where applicable.

Access to such information is limited to authorized personnel and service providers who need it for the above purposes.

We do not use voluntarily shared health-related information to diagnose, treat, cure, or prevent any disease, and we do not intentionally use it for sensitive health-condition-based advertising profiles.

Retention of Personal Information

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including:

• processing orders and payments;
• providing customer support;
• managing returns, refunds, and complaints;
• complying with tax, accounting, legal, and regulatory obligations;
• resolving disputes;
• preventing fraud and misuse;
• maintaining business records.

Retention periods may vary depending on the type of information and legal requirements.

When information is no longer needed, we will delete, anonymize, or de-identify it according to our retention practices and applicable law.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or loss.

These safeguards may include encryption in transit, access controls, password protection, limited access to authorized personnel, monitoring, logging, vendor security review, and secure payment processing through third-party providers.

No website, payment system, internet transmission, or storage system is completely secure. You are responsible for keeping your account credentials confidential and for using strong, unique passwords.

If you believe your account or information has been compromised, please contact us immediately at hello@goodnessofgreen.com.

Your Rights and Choices

Subject to applicable law, you may have the right to:

A. Access

Request information about the personal data we process about you.

B. Correction

Request correction or updating of inaccurate or incomplete personal information.

C. Deletion or Erasure

Request deletion of personal information where applicable and where retention is no longer legally or operationally required.

D. Withdrawal of Consent

Withdraw consent for processing activities that rely on consent.

E. Marketing Opt-Out

Opt out of promotional emails, SMS, WhatsApp messages, or other marketing communications.

F. Grievance Redressal

Raise concerns or complaints about our privacy practices.

G. Nomination

Where applicable under law, nominate another individual to exercise your rights in the event of death or incapacity.

To submit a privacy request, contact us at hello@goodnessofgreen.com.

We may need to verify your identity before processing a request. We may decline or limit requests where permitted by law, including where retention is required for legal, tax, regulatory, fraud prevention, dispute resolution, or contractual purposes.

Marketing Communications

You may receive marketing communications from us if you have opted in, made a purchase, subscribed, participated in a promotion, or otherwise interacted with our Services, where permitted by law.

You can opt out of marketing emails by using the unsubscribe link in the email.

For SMS, WhatsApp, or other messages, you may follow the opt-out instructions provided in the message or contact us at hello@goodnessofgreen.com.

Even if you opt out of marketing, we may still send non-promotional messages related to orders, payments, delivery, customer support, security, legal notices, or policy updates.

International Transfers

We may process, store, or transfer personal information in India or other countries where our service providers operate.

When personal information is transferred outside India, we take steps designed to ensure that appropriate safeguards are in place, including contractual protections, security measures, and compliance with applicable Indian laws and government notifications.

Third-Party Links and Platforms

Our Services may contain links to third-party websites, apps, payment gateways, social media platforms, logistics partners, analytics tools, or advertising platforms.

Their privacy practices are governed by their own policies, terms, and settings. We are not responsible for the privacy practices, content, security, or actions of third-party services.

Please review their privacy policies before sharing information with them.

Automated Processing

We may use limited automated tools for purposes such as fraud detection, order processing, advertising measurement, analytics, website personalization, and customer support routing.

We do not make decisions that produce legal or similarly significant effects solely by automated means without appropriate safeguards or human review where required by law.

Data Breach and Incident Handling

If we become aware of a security incident involving personal information, we will take reasonable steps to investigate, contain, and address the issue.

Where required by applicable law, we will notify relevant authorities and affected individuals according to applicable timelines and legal requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, technology, or business practices.

The updated version will be posted on this page with a revised “Last Updated” date.

Material changes may be notified through the Services, by email, or by another appropriate method where required.

Your continued use of the Services after the updated Policy is posted means you acknowledge the updated Policy.

Contact Us and Grievance Officer

For questions, privacy requests, complaints, or concerns about this Privacy Policy or our data practices, please contact:

Goodness of Green / G.O.G.
Citric Pharma Pvt. Ltd.
Attn: Grievance Officer / Privacy Office
Email: hello@goodnessofgreen.com
Phone: +91 63549 91358
Postal Address: 248/2 Sahajanand Chowk, Anand, Gujarat 388130, India

We aim to acknowledge and resolve grievances within timelines prescribed by applicable law.

Payment Partners and Logistics

We work with trusted third-party partners to process payments and deliver orders.

Payments: Razorpay, Cashfree, GoKwik, and/or other authorized payment service providers process payments on our behalf. We do not store full card numbers, CVV, UPI PINs, or complete payment credentials. We receive limited transaction information such as payment status, payment reference, masked details, and refund status.

Logistics: India Post, Shiprocket, courier partners, and delivery service providers receive the shipping details needed to deliver orders, provide tracking, manage delivery attempts, and handle eligible return or replacement logistics.

These partners process information according to their own privacy policies, security standards, and applicable legal requirements.

Advertising and Tracking Notice

We may work with advertising and analytics partners, including Google, Meta, YouTube, and other platforms, to measure campaign performance, improve website experience, and show relevant advertising.

These partners may use cookies, pixels, hashed identifiers, device information, browsing activity, purchase events, and similar technologies to help measure conversions and improve ad relevance.

We do not intentionally use advertising tools to target children or to create sensitive health-condition-based advertising profiles.

You can manage ad preferences through platform settings such as Google Ads Settings, Meta Ad Preferences, YouTube Ad Settings, browser cookie controls, and device privacy settings.

Privacy at a Glance

This summary is provided for convenience only and is not a substitute for the full Privacy Policy.

• We collect information to process orders, deliver products, provide customer support, improve our website, and communicate with customers.
• We use payment, logistics, analytics, advertising, hosting, communication, and customer support partners to operate our Services.
• We do not store full card numbers, CVV, UPI PINs, or complete payment credentials.
• We do not sell personal information for monetary consideration.
• We do not intentionally use advertising tools to target children or create sensitive health-condition-based advertising profiles.
• You may request access, correction, deletion, consent withdrawal, marketing opt-out, or grievance redressal where applicable.
• Contact our Grievance Officer at hello@goodnessofgreen.com.